Unique Entry to White label Dating Market
After 18 months of intensive development the Smooch White Label system (SWL) was launched by WooWise before Christmas. This is the only full service White Label system in the World that offers three different monetisation models:
- Subscription
- Free
- Freemium
Other established white label providers only offer subscription systems, and have no experience of the freemium and free models. WooWise spent eight years running a large subscription brand (before selling it in 2009) and has been running Smooch.com, a UK Hitwise Top Ten freemium site for the last 4 years.
WooWise CEO Martin Bysh says “We know about subscription, but uniquely we know as much or more about free and freemium dating models. All the know-how has been invested in our brand new White Labelling platform, SWL.”
SWL is a highly rebrandable, thoroughly segmented (your single parent site will be full of genuine single parents) dating system. It’s cutting edge in both look and feel.
The first site to launch on the platform was a free site, UK Date. This will be followed by another 40 sites (with various partners) in the next two months, including some high profile signings.
The subscription dating space in the UK is now occupied by thousands of sites hitting every conceivable niche, fighting for PPC and SEO prominence. Whereas the free niche space is virtually untouched in comparison, offering inexpensive acquisitions (which can then be upsold to subscription sites).
Because the "free" keyword space has relatively little competition currently partners can acquire high search engine rankings with relative ease, and high PPC positions inexpensively. Additionally, many “free….com” domains are still available at off-the-shelf prices.
Whether you want the biggest free single parent site because you believe in the free model, or a freemium Divorced dating site (full of genuine divorced people) to add to your portfolio and upsell into your subscription dating site, WooWise is the only partner that can help.
WooWise CEO Martin Bysh is speaking about supplementing subscription income with other services at IDate Miami on the 25th of this month. You can follow him on twitter here:
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